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Cera is Europe’s largest provider of digital-first home healthcare; delivering care, nursing, telehealth and repeat prescriptions, to over 50,000 patient appointments a day.
Dr. Ben Maruthappu, founder of Cera, is an exemplary winner for the Great British Entrepreneur Awards and a deserving recipient of the title of Great British Entrepreneur of the Year 2023. His innovative vision has propelled Cera to become Europe’s largest provider of digital-first home healthcare, revolutionising the sector with technology and compassion.
Allica Bank’s Chief Product and Strategy Officer, Conrad Ford, had this to say about Ben and Cera Care:
“Having witnessed the challenges of the UK’s social care system as a doctor, Ben launched Cera Care in 2016 with a clear mission: to empower people to live longer, healthier lives in the comfort of their own homes. Ben saw a gap in the market for digitalisation and technology to create a sustainable model for care.
Cera launched at a time when the UK’s care sector faced staffing shortages, underfunding and a chronic lack of innovation. Cera has recently announced its commitment to delivering five million care visits this winter, which is predicted to save the NHS £100 million and reduce hospital waiting times.”
